Almost as important is the reputational risk involved with incorrectly gathered business data. You don’t want to be an organisation named and shamed on social media for data abuse. Also, the bottom line is individuals who have not requested contact from your organisation, directly or otherwise, will not close! If you are not interested it is just wasted time for your sales team and wasted costs. A poorly created B2B renewal data list is no worse than picking up the phone book and cold calling.

Don’t forget, this not only affects your bottom line but can also affect your staff. If you want to keep the best sales teams in-house, feeding them ineffective data for leads will reduce morale and can leave you losing key staff with the additional cost of recruitment another hidden cost that needs to be considered.

Sadly poor data is all too common. A recent report by Integrate showed up to 45% of data found was unmarketable and that almost 60 hours per month was wasted in using ineffective data.

How do You Find The Right Supplier?

You need to find a reputable supplier who will provide B2B data which is both compliant with the GDPR and also of the right quality to ensure you are not wasting time and money on ineffectual leads. Here are our top tips for selecting the right data supplier:

Look for DMA Membership

The DMA is the professional body for the data industry. In order to become a member, an organisation needs to have an independent review and audit which reviews all aspects of their data protection and management.

It is a simple way to know that you have an organization committed to doing the right thing in terms of legality and professionalism.

Ask key questions

A good supplier will be more than happy to explain how their data is gathered and be able to provide you details of how up to date it is. Don’t be afraid to ask questions to ensure you are confident in the quality of the data which they provide.

Ask for references

Ask a potential supplier for contact for another organization who uses their services and ask them their opinion. You can get an honest opinion which can help you to decide.

Don’t Compromise – Get The B2B Data You Need

MM Group can provide you with data across one of the widest and most diverse set of verticals in the industry, the datasets which they can obtain include :

• Life insurance
• Energy companies
• Telecoms companies
• Solar companies
• Washing machine insurance
• White goods’ insurance
• Debt management companies
• IVA companies
• Financial companies
• Home improvements companies
• Windows/double glazing companies

MM Group supply up to date, fully opt-in data. As DMA members you can be assured of their quality, as the organisation has been independently audited proving all of the data they provide meets the requirements for GDPR and that they follow professional standards for how they conduct their business.

As one of the leaders of digital marketing, they have a large number of satisfied customers and can provide web leads and data tailored to your requirements. Give them a call today and find out how the SC Data difference can boost your business!